US Dermatology Product Market Access, Pricing & Value Communication Launch Strategy

- Client introducing novel branded dermatology product into a crowded therapeutic class with several brands and generics - Needed a market access and commercialization strategy that maximized the product value

- Conducted competitive market landscape review for dermatology - Brand market share and pricing analyses - Reversal and rejection data analysis – informed a willingness to pay model - Developed a payer segmentation model to classify key accounts in multiple channels by their willingness to pay and the ease of the win for getting onto formularies

- Develop fit for purpose Value strategy, segmentation, tailored contracting and communication - Launch planning and execution strategy focused by resource allocation

- Designed a mock Pharmacy and Therapeutics Committee review (with ex-payers) to showcase the review process/potential hurdles to the brand’s leadership team - Led a pricing and contracting workshop resulting in tailored messaging and financial offers to segmented key accounts (developed WAC, Price Positioning, and Tailored Rebating) - Developed NAM Objection Handling for key Payor concerns (Clinical and Economic) - In depth training of National Account Managers using ex-payor for mock P&T

- Client launched Brand at APPERTURE recommended price and contracting strategy - Secured ESI National Formulary listing within 1 month of Launch